Bulgari
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client
Bulgari
year
2022
MAD curated and launched illustrator François Berthoud’s first NFT in partnership with Bulgari and Fondazione Sozzani.
The team worked closely with the artist and collaborators to create a comprehensive strategy for the launch, which included selecting a marketplace, onboarding the artist, curating a selection of artworks, pricing, and participating in panel discussions and community events in person (IRL).
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